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Overview


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Overview


It's the combination: big idea with a good entrepreneur: there's nothing more powerful.

Bill Drayton

For over 35 years, clients have been coming to LoBello for smart ideas on how to improve their image, gain market share and motivate customers to buy their products or services. During this time we've enjoyed meeting and collaborating with some of the finest people, organizations and corporations in the U.S. and abroad.

Our mission is simple—help you grow your business through effective design, marketing and advertising. Whether your business is a start-up or a well-established corporation, we have the experience to help build your brand and shape customer behavior. We believe you can achieve great marketing success with big ideas rather than just big budgets. (Don't get us wrong, big budgets are welcome too!)

 

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Titles


Titles


Services

Strategy

  • Setting missions and visions 
  • Researching competition and customers
  • Identifying segments, targets and positioning
  • Planning advertising and marketing strategies
  • Analyzing results to refine market plans

Brand Development

  • Brand auditing
  • Brand strategy development
  • Corporate identity
  • Identity standards an guidelines
  • Brand extension and care

Design

  • Identity development
  • Annual reports
  • Marketing collateral

Digital Design and Marketing

  • Web design and development
  • Social campaigns
  • Video scripting and design
  • Email marketing

Advertising

  • Marketing, strategy and planning
  • Fully integrated campaigns
  • Direct response
  • Campaign analysis
     
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Stats


Stats


Client Engagements

Healthcare and Pharmaceutical

  • Novartis
  • Merck
  • Siemens
  • Somerset Medical Center
  • Valley Health System
  • UFCW Local 1245 Health Fund Wellness Program

Publishing 

  • Books A Million
  • BusinessWeek
  • McGraw-Hill
  • Penton
  • Reader's Digest

Uilities and telecom

  • AT&T
  • Con Edison
  • PSE&G 

Insurance

  • MetLife
  • MONY
  • New York Life
  • Zurich


Construction and engineering

  • Malcolm Pirnie
  • Red Oak Consulting
  • Skanska



Non-Profits 

  • American Public Transportation Association (APTA)
  • Certified Auto Parts Association (CAPA)
  • International Water Association (IWA)
  • National Council of Jewish Women (NCJW) Essex Section
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About LoBello


About LoBello


Mark Lo Bello,
Creative Director

A major proponent of the KISS principle.  Brings vision and innovation to each project. Clients include PSE&G, Penton, Skanska, Malcolm Pirnie, Con Edison, Valley Health,  Siemens, MetLife and IWA. Recipient of over 200 design awards. A Pratt Institute graduate, featured in major design publications including PrintGraphic Design USA. Former Board of Education president, youth football coach, community volunteer.

Awards
NJ Art Directors Club
Print Magazine
Graphic Design USA
NJ IABC
Hermes Creative Award
NJ Business Impact Awards
NJ Ad Club
NJSPRA